Company: Aegro
Role: Growth Manager
Industry: Saas B2B
Services Delivered:
- Competitive analysis
- Content Marketing
- SEO
- Facebook Ads
- Email Nurture Sequences
- Lead scoring
- Social Media
Tools and techniques: Facebook Ads, Instagram Ads, E-mail marketing, Google Analytics, Heatmap, lead scoring, and copywriting.
Aegro is one of the most prominent startup B2B Saas in Brazil. Aegro is a cloud-based farm management software to plan and control crops, log activities, facilitate collaboration, and manage costs and budgets.
As a startup in the traction phase, Aegro had just made its first round of $500k investment and was still validating the product market fit and channel fit. So our mission was to validate the inbound marketing channel and reach the first 1000 customers. Disclaimer: Agribusiness is the least digitized sector in the world. No agtech in the world had validated this channel until then.
These were some of the steps taken:
- Through competitive analysis, we realized that competitors produced superficial content and by freelance journalists. So I trained a group of PhD student agronomists to write blog articles with over 1,500 keywords;
- I used a keyword prioritization strategy, On-page SEO Checklist and growth hacking tactics for content distribution. This strategy. This strategy I taught at the semrush event on growth hacking.
- Used remarketing campaigns and Journey lifecycle optimization, such facebooks ads, email marketing and social midia.
Under my lead, our team has invested in content marketing and social media strategies with the aim of educating the market and raising awareness of the issues facing farmers.
As a result of my work, we broke the registration for the engagement of period and site visitors within 12 months.
- 100k unique visitors month
- 5,900 Google-ranked keywords
- 101 Keywords Top 3 links on Google
- 163 Keywords Top 4-10 links on Google
- +102.49% more social media engagement
- We surpass all competitors in engagement
- Results in 400+ new clients, 15% MRR (Monthly Recurring Revenue) growth
over 1 year 10x. - After 3 years of this strategy, the site is TOP 4 with the most visitors in the agribusiness industry in Brazil.
Interested in working with me?
Are you interested in collaborating or want to connect or chat? I’d love to hear from you!