Company: Jetbov
Role: Growth hacking consultant
Industry: Saas B2B
Services Delivered:
- Website Copywriting
- Landing Page Optimization
- Sales Page Copy
- Facebook Ads Copy & Creatives
- Facebook Ads Build
- A/B test
- Email Nurture Sequences
Tools an techniques: Discovery interview, CRO, google analytics, facebook ads, copywriting, A/B test.
JetBov develops livestock and farm management software for the agriculture industry. It began operation in September 2015, with its headquarters in Joinville in Brazil.
Although JetBov had a history of product excellence, its marketing was very poor. They had just raised capital and need to structure the Leads and MQLs acquisition process. They were spending 60% of their budget on display media and not producing content.
As a growth hacker I started auditing the entire sales funnel to find possible opportunities and gaps. So I went to Google Analytcis > Behavior > site content > Landing pages and exported all the pages.
So I started an audit on all links.
- I identified which journey each content was on;
- I have identified the conversion rate for each landingpage;
- I spoke with the head of sales to find out what the ICP was;
- I interviewed the sales team to understand buying behavior when they were trying to qualify MQL for SQL and the main pains that leads spoke during the sales call;
- I also audited the facebook ads account.
Once we found the bottleneck in the sales funnel, I was ready to do my first experiments.
I created first-person narrative ads with strong emotional appeal, revised the landing page copy building off the offer, and created congruent copy and images/video ads targeting the middle and bottom of the Facebook funnel.
As they grew, my partnership with them grew as well. They could finally get high-converting sales pages and emails. After 1 month of investigation and audit, I optimized the conversion funnel and the results were like this.
- 3,624 leads
- 1,541 MQLs delivered to the SDR team;
- 23.20% increase in the main landing page conversion rate;
- 85.18% increase in Lead generation compared to the previous month with 50% less traffic;
- 10% decrease in overall Bounce Rate;
Interested in working with me?
Are you interested in collaborating or want to connect or chat? I’d love to hear from you!